About Us

Hi! Thank you for reading our about us page, I would love to tell you our story! My name is Muhammad and I started Curve Chic with my wife Hannah.

We started this brand in 2025, and we sell size-inclusive clothing to South African women. Our intention with Curve Chic is to help women feel confident and looking their best in fashion that has been designed for every body.

We are based in Durban, South Africa and have a team of vibrant, diverse and independent women who are the heart and soul of our company. Along with our goal of helping our customers feel great in their curves, we also feel proud that we are able to be an economic engine for our employees, and in turn have a positive impact on the people around them.

We select our pieces based on an emphasis on style, comfort as well as quality. Our diverse team have their own preferences and everyone has their input on our collections so you will find fashion that caters to a variety of tastes.

Long term, we would love to have stores around the country but we are taking it one step at a time! Thank you for taking the time to read this and for supporting us!